Custom plastic gift cards
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| Plastic gift cards, those easy-to-reach, easy-to-purchase, colorful
items conspicuously available at the checkout counters in retail and grocery
stores, are growing quickly in their use and popularity. Many gift purchasers seeking an appropriate present for holidays, birthdays or this season of high school and college graduations see plastic gift cards as a quick and easy solution to their gift-giving dilemma. Gift cards let recipients determine exactly what to buy for themselves. They will get precisely what they want or need. The plastic gift card industry is becoming a large part of the retail scene. In 2002, gift cards accounted for $45 billion in sales. The cards sold during the 2005 holiday season totaled $18 billion. Retailers find custom plastic gift cards easier and less expensive to handle than paper, and more difficult to counterfeit. Shoppers find them convenient. Some cards can be "reloaded" with value, just fork over more cash at the register. It is interesting to note that 10 percent of the money on custom plastic gift cards is never redeemed. This places almost $5 billion of clear profit in the hands of the retailers. In addition, monthly "maintenance fees," "inactivity fees," "service fees" or "administrative fees" can be tacked onto these cards at issuance or may kick in several months later. Over time these "termite fees" chew away at the value of the gift.
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Custom plastic gift cards
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